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How to choose the right nicotine level

By Mikey Bars July 13, 2020

Lots of people have questions about choosing the right nicotine strength for their vape juice. New vapers often get overwhelmed by the sheer amount of info available on the Internet-- and if you're used to smoking, it can be confusing to understand how nicotine strengths in vape juice work.

The Quick Guide to Understanding Vape Juice Nicotine Levels

  • The nicotine level is expressed in milligrams per milliliter (or Mg/ML)
  • A 30 ml bottle of vape juice in 6 Mg/ML, the amount of nicotine in the bottle is equal to 30 ml x 6 Mg/ML (which equals 180 mg of nicotine total)

Each milliliter of vape juice only contains a small amount of nicotine-- but it starts to add up quickly. It's one reason why it's so important to understand what you want (and what you need) when it's time to make a purchase. 

Nicotine levels can also be expressed as a percentage

Nicotine levels aren't only expressed as Mg/ML. They can be expressed as percentages, too. The 6 Mg/ML juice mentioned above would be 0.6% nicotine. Both measurements are common.

How do nicotine levels in commercial vape juices vary?

Usually, vape juices are sold in terms of nicotine strength: zero nicotine, 3 mg (0.3%), 6 mg (0.6%), and 12 mg (1.2%). Salt Nicotine is also common which often comes in higher levels like 20 mg (2.0%) and 36 mg (3.6mg). Salt nicotine is only recommended for beginners who smoke more than half a pack a day. This can also be varied by the type of cigarettes you’re smoking. For example, Bolds, which are heavier than lights and reserves. 

Choosing the Right Nicotine Strength Depends on Some Key Factors

These aren't the only factors that should influence your vape juice decision. Your desired taste and degree of throat hit, for example, might change which nicotine strength suits your needs best. 

Frequency of Use

Generally speaking, a lot of people who only vape rarely throughout the day opt for higher nicotine levels. It's an easy way to take in the same amount of nicotine while decreasing frequency of use.

  • Most people who smoke socially or smoke less than 10 cigarettes a day will benefit from lower-strength nicotine vape juice

If you like to hit the vape a lot, it's probably a good idea to consider a lower strength juice. Long sessions can leave some people feeling queasy if nicotine strength is too high. 

Do You Intend to Quit Smoking?

If you smoked before and you're looking to switch to vaping, you'll probably want to try to match the nicotine levels you were getting before. Most former smokers prefer higher nicotine levels than people who have never smoked.

If you intend to quit smoking, that can also influence the ideal nicotine strength for your vape juice. That strength will decrease as time goes on, too. Some people who want to vape in order to quit smoking jump right out the gate with 0 Mg/ML nicotine vape juice. That's an option too, but can be challenging. 

Your Timeline for Quitting Smoking

If you're using vaping to help you quit smoking, the timeline you have in mind will influence your ideal vape juice strength. Somebody who wants to quit immediately might make the switch to vaping and never use juice above 0 mg/mL or start a low nicotine level like 3 mg. Someone else might start out with very strong vape juice (like 20 mg) and eventually taper down to meet their goals. Like we stated earlier, this all depends on how fast you’re looking to quit and how well you can handle the drop in nicotine. We recommend only lowering the nicotine when you know you’re ready. 

ill! HQ Can Help

At ill! HQ, we're all about making sure you have a nice and easy transition. We love helping our customers use our products as stepping stones away from smoking-- and we're passionate about clean alternatives to nicotine consumption.

Our team is always ready to help new customers take control of their habits. If you want to find out more about our products, contact us today to be connected with a team member who can help.


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